On my internet travels recently, I came across a rather intriguing website - Style Will Save Us. Essentially, an online magazine devoted to all things stylish yet ‘green’. Or, as put in their own words:

StyleWillSaveUs is an independent digital style magazine magazine (no paper here, we’re saving trees!) that loves all things super-stylish, organic, ethical, fairtrade, eco-friendly, vintage, recycled and sustainable.

As you’ve probably noticed, I can occasionally be a little bit ‘green’ and with regards to fashion & style (and indeed life in general), I like to do my little bit. I challenged myself to avoid high street clothing completely for a year, favouring secondhand/vintage and hand-made. Websites such as Style Will Save Us strike me as brilliant because they show you that you can be super stylish & fashionable whilst being eco-friendly and ethical.

credit: all images from stylewillsaveus.com

I think with eco-chic, many people have no idea where to begin. Some detest secondhand clothes or have no skill (or no confidence!) in craft - which is fair enough - but finding new, fashion forward alternatives to fast consumerism can prove tricky. Luckily, the ‘green’ cause has been a little more vocal of late through websites and blogs like SWSU and I think people are actually starting to think about where/what their clothes are from. Heck, the credit crunch must help in this way because people are more likely to be careful where their money is going.

A few quotes I particularly liked from SWSU:

…by making a few smart choices we can live lovely lives safe in the knowledge that what’s good for us can also be good for the planet.

Small things make a big difference when we do them together – all we need to do is stop for a moment, think about things and change a couple of habits or three…. That’s where StyleWillSaveUs comes in. We’re desperate to tell you about all the cool things you can do and buy so your hard earned cash goes on something you truly believe in.

I certainly believe it is possible to create a more educated world where fashion and eco/ethical issue have a positive balance. Before, many people probably avoided eco-fashion simply because it was so, well, unfashionable. No matter how much I harp on about creating your own unique style, people will always follow fashion and really, there is absolutely nothing wrong with that - it’s just about having the right mix, where you pick and choose trends to fit in with who you are. Style Will Save Us strikes me as a excellent website for that fashion-lover who wants to be more environmentally conscious, whilst still being their stylish self.